Miele
An animation of cute and colorful characters and content for social media, pre-launching the Galaxy Z Flip 5 and announcing Samsung’s ‘23 Unpacked event. A global (D)OOH takeover on iconic locations such as Piccadilly Circus and Times Square.
CREATIVE DIRECTOR / Emma Mällinen, Ramona Todoca
COPYWRITER / Jowi Len Kemper
ART DIRECTION / Juliana Migueis
AGENCY / Wieden+Kennedy - Amsterdam
July '23
Close to Home
@PierceAbernathy
The first in a content series exploring how Miele talented chefs make their favorite recipes while sharing their personal connection to the dish and elevating it with our Miele kitchen appliances.
This series is about emphasizing how we all share a deep and emotional connection to food by sharing these kinds of personal stories.
“Close To Home” does not only mean using ingredients that are locally sourced but also creating a dish that hits close to home. Something personal that reminds of family, friends or a place.
@Ruby_MaryLennox
@MyKaleKitchen